2026 Future-Ready Your Coaching Practice
Elevate your coaching business to new heights! Whether you're launching your practice or scaling to the next level, this program equips you with a powerful, must-have skill-based toolkit to confidently build, grow, and thrive as a coach.
For one all-inclusive price, you will be able to attend your choice of over 20 webinars that are part of this 2026 series. Click the button below to see everything that is included in one all-inclusive price.
Overcoming Resistance - An Advanced Applied Neuroscience Perspective for Experienced Coaches
Future Ready Your Coaching Practice:
A Series for Startups and Seasoned Pros
Overcoming Resistance - An Advanced Applied Neuroscience Perspective for Experienced Coaches
Presenter: Reut (Ray-ut) Schwartz-Hebron, Advanced Applied Neuroscience Master Coach, AANMC
LinkedIn: https://www.linkedin.com/in/reutschwartzhebron/
Facilitator: Carmela O’Flaherty, PCC
LinkedIn: https://www.linkedin.com/in/carmela-oflaherty/
Resistance is often understood as a client’s reluctance to change, lack of motivation, avoidance, or failure to follow through. From an Advanced Applied Neuroscience (AAN) perspective, however, resistance is something more specific: an ineffective response pattern to emotional discomfort. This workshop introduces experienced coaches to a neuroscience-based framework for understanding why clients get stuck, especially when insight, motivation, and desire for change are already present.
Participants will explore the difference between immediate threat responses associated with the amygdala and uncertainty-related threat responses associated with the BNST. They will learn why many forms of resistance are not simply cognitive blocks or motivational issues, but learned patterns shaped by past experience, meaning-making, and the client’s relationship with unpleasant emotions. The workshop will help coaches distinguish the client’s surface narrative from the deeper pattern of how the client interacts with emotional discomfort, giving them a more precise and practical lens for supporting difficult change.
By the end of this workshop, participants will be able to:
- Define resistance from an AAN perspective as an ineffective response pattern to emotional discomfort.
- Distinguish between immediate threat responses and uncertainty-related threat patterns that may block transformation.
- Identify why clients can be highly motivated to change while still remaining stuck in reinforced emotional-response patterns.
- Recognize how past experience, meaning-making, and learned responses to discomfort shape client resistance.
- Apply a practical coaching lens that separates the client’s narrative from the client’s relationship with emotional discomfort.
Participants will leave with:
- A clearer neuroscience-based definition of resistance.
- A distinction between “resistance to change” and resistance created by learned patterns of responding to discomfort.
- A deeper understanding of why insight alone often does not create sustainable transformation.
- A practical question they can begin using immediately: How is this client interacting with emotional discomfort?
- A more precise way to listen beneath the client’s narrative and identify the patterns that may be blocking change.
Event Date: Thursday, October 8, 2026 *
Event Time: 12:00 pm - 1:30 pm ET
Pricing:
2026 Future-Ready Your Coaching Practice Series Pass
ICF New Jersey and ICF Global Members: $250
Non-members: $300
Click here to find out more about the Future-Ready Your Coaching Practice Series.
Individual Sessions
ICF New Jersey and ICF Global Members: $25
Non-members: $30
Future-Ready Series Pass Holders - Please register for this event with the no-charge ticket.
Please note: Once you register for the event, you will receive a link in your registration confirmation email to also register in the Zoom system. After you complete this step, you will receive the login information for the webinar.
CCEs: CCEs for this webinar are pending approval from ICF.
(To be awarded CCEs, registrants must attend the full session live.)
*Note: AI BOTS will not be permitted.
If you have any questions, please email [email protected] or call:
Dana Bernstein at 732-331-3303 or Carmela O'Flaherty at 201-739-0768
About the Presenter:
Reut Schwartz-Hebron is the founder of KCI (Key Change Institute) and a neuroscience-based coach educator specializing in difficult change, resistance, and transformation. Through her Advanced Applied Neuroscience Coaching programs, she has trained and certified hundreds of experienced executive and life coaches. Reut’s work brings together the neuroscience of threat, emotion, and transformation to help experienced coaches better understand why clients get stuck, why insight alone often fails, and how learned subconscious patterns of responding to emotional discomfort can block meaningful change. Her teaching offers a practical neuroscience lens for distinguishing the client’s surface narrative from the deeper patterns that shape resistance, adaptability, and sustainable transformation.
LinkedIn: https://www.linkedin.com/in/reutschwartzhebron/
Email: [email protected]
About the Facilitator:
Carmela O'Flaherty, PCC, is a dynamic coach, consultant, and facilitator with over 25 years of experience helping leaders navigate the beautifully messy world of communication and leadership across cultures, industries, and styles. Having navigated three continents, languages, and cultures, she brings a unique blend of structure, spontaneity, and wit to her coaching.
Passionate about unlocking the potential of “hidden talent”- international and minority groups, she helps leaders amplify their voices, refine their brands, and step confidently into their full potential. When not coaching, she can be found on the ICF New Jersey Charter Chapter Board of Directors, volunteering with Ukrainian refugees in Poland, rescuing and spoiling dogs, designing jewelry, or convincing herself she has time for just one more community project.
LinkedIn: https://www.linkedin.com/in/carmela-oflaherty/
Website: https://www.thesageleaders.com/
